this is dinadonk blog.com

Friday, August 13, 2004

always believe in yourself

friday, august 13th `04

buat org yg percaya friday-13 effect, pasti akan `gimana` gitu.. hihi..!!!
started for this day, its cool lah. pas lunch aja, rada2 sebal dikit... ya gimana kalo elo gak sreg ada seseorg ikutan elo.. btw udah lah.
lagi ngerasa sensitif, secara kemarin sore sempat agak jengkel + sensitif juga dengan komentar yang seolah ngejudge gue negatif thinking dg seseorang. sign buat lebih dewasa lagi kali ya biar nggak gampang jengkel atau sebal.
its a little bit things sih.. tapi feel sucks aja kalo dipikir2.... ah! udah deh mau harus dilupain.

hehhe.. ada big challenge aja! suatu hal yang nuntut buat lebih dewasa lagi, sabar dan bisa compromise dengan semua hal yang berhubungan dengannya.
menarik-menarik--- one reason yang didapat adalah belajar buat jadi lebih dewasa--- di segala hal! must!
semua hal yang dihadapi sehari-hari, asik atau nggak asik adalah proses buat jadi dewasa.
semakin sering ngalaminnya akan bikin kita semakin wise buat ngadepin apapun masalah yang terjadi.. nggak bakalan kaget atau shock dari semua masalah yang ada.
tapi berani menghadapinya, tau strategy step by step buat nyelesaiinya... nggak harus lari kenyataan, menyalahkan keadaan yang ada tapi berani ada saat keadaan yang dianggap tidak seru/asik itu ada.

jadi dewasa...

jakarta, august 13th '04
3.35 pm

Thursday, August 12, 2004

Asal mula nama corporate/brand.

*Adobe - came from name of the river Adobe Creek that ran behind the house of founder John Warnock.
* Apple - favourite fruit of founder Steve Jobs. He was three months late in filing a name for the business, and he threatened to call his company Apple Computers if his colleagues didn't suggest a better name by 5pm. Apple's Macintosh is named after a popular variety of apple sold in the US.
* Canon - from Kwanon the Buddhist god of mercy. The name was changed to Canon to avoid offending religious groups.
* Casio - from the name of its founder, Kashio Tadao who had set up the company Kashio Seisakujo as a subcontractor factory.
* Compaq - using Comp, for computer, and paq to denote a small integral object.
* Hotmail - Founder Jack Smith got the idea of accessing e-mail via the web from a computer anywhere in the world. When Sabeer Bhatia came up with the business plan for the mail service, he tried all kinds of names ending in 'mail' and finally settled for hotmail as it included the letters "html"- the markup language used to write web pages. It was initially referred to as HoTMaiL with selective upper casing.
* Hyundai - means "present time" in Korean.
* IBM - started by an ex employee of National Cash Register. To one-up them in all respects he called his company International Business Machines.
* Intel - Bob Noyce and Gordon Moore wanted to name their new company 'Moore Noyce' but that was already trademarked by a hotel chain, so they had to settle for an acronym of INTegrated ELectronics.
* Kodak - Both the Kodak camera and the name were the invention of founder George Eastman. The letter "K" was a favourite with Eastman; he felt it a strong and incisive letter. He tried out various combinations of words starting and ending with "K". He saw three advantages in the name. It had the merits of a trademark word, would not be mis-pronounced and the name did not resemble anything in the art. There is a misconception that the name was chosen because of its similarity to the sound produced by the shutter of the camera.
* Microsoft - coined by Bill Gates to represent the company that was devoted to MICROcomputer SOFTware. Originally christened Micro-Soft, the '-' was removed later on.
* Motorola - Founder Paul Galvin came up with this name when his company started manufacturing radios for carss. Many audio equiptment makers of the era used the "ola" ending for their products, most famously the "Victrola" phonograph made by the Victor Talking Machine Company.
* Nintendo - Nintendo is composed of 3 Japanese Kanji characters, Nin-ten-do which can be translated to "Heaven blesses hard work"
* Nokia - started as a wood-pulp mill, the company expanded into producing rubber products in the Finnish city of Nokia. The company later adopted the city's name.
* SAP - "Systems, Applications, Productss in Data Processing", formed by 4 ex-IBM employees who used to work in the 'Systems/Applications/Projects' group of IBM.
* Siemens - founded in 1847 by Werner von Siemens.
* Sony - from the Latin word 'sonus' meaning sound, and 'sonny' a slang used by Americans to refer to a bright youngster.
* 3M - Minnesota Mining and Manufacturing Company started off by mining the material corundum used to make sandpaper.

tomorrow can be too late!

If you're mad with someone and nobody's there to fix the situation...
You fix it! Maybe today, that person still wants to be your friend
and if you don't, 'tomorrow can be too late'

If you're in love with somebody, but that person doesn't know...

Tell her/him! Maybe today, that person is also in love with you
and if you don't say it, 'tomorrow can be too late'

If you really want to kiss somebody...
Kiss her/him! Maybe that person wants a kiss from you, too
and if you don't kiss her/him today, 'tomorrow can be too late'

If you still love a person that you think has forgotten you...

Tell her/him! Maybe that person has always loved you...
And if you don't tell her/him today, 'tomorrow can be too late'

If you need a hug of a friend...
Ask her/him for it!
Maybe they need it more than you do...
and if you don't ask for it today, 'tomorrow can be too late'

If you really have friends who you appreciate...
Tell them!
Maybe they appreciate you as well.
that if you don't and they leave or go far away today, 'tomorrow can be too late'

If you love your parents, and never had the chance to show them...

Do it! Maybe you have them there to show them how you feel.
that if you don't and they leave today, then 'tomorrow can be too late'

Take a good one for today...
'coz tomorrow can be too late...


Nothing in this world should understand a single individual.Instead, an individual being should understand the world in order to live.What you say is what you are. And if the world doesn’t understand what you are, while you wanted to be understood, then try to understand the world in order to be understood.One way is considering to change your way. At least the way you say.


3 Tips For Magnetizing Your Copy
By Michel Fortin

The difference between good copy and great copy is the number of actions it generates. The more actions the copy drives, the greater the copy is.
My friend John Reese, a master at simplifying what we often tend to unnecessarily complicate, says it best. He says the only metric you should ever really count on is this: "Yes" or "No."
That's it.
Now, what makes great copy nudge people into action requires a variety of different things -- things I often find missing with most of the copy I critique.
So let me share with you three powerful elements that can help you turn your not-so-good copy into good copy, and your good copy into outstanding copy.
1. Give Reasons Why.
Great copy proposes a series of benefits that the prospect will enjoy once they respond. But this is the area most people struggle with. What makes a good benefit? Heck, what makes a benefit in the first place?
A feature is what the product has. An advantage is what that features does. But a benefit is what that advantage means to the reader specifically. It's the specific motive to which that feature caters. In other words, a benefit is the reason why the feature exists and why it's important to the reader.
Look at it this way: a benefit is what a person intimately gains from a specific feature -- not what YOU think the customer will gain from it.
Granted, trying to figure this out can be a little challenging.
So here's a tip: whenever you describe a feature (or what you may think may be a benefit), say this: "What this means to you is this," followed by a more personal benefit your reader gets from the feature.
Keep asking until there are no further reasons to give. Here's an example (and keep in mind that I'm repeating myself, here, for the sake of illustration only):
"This stereo has a 14-band equalizer. What this means to you is, you can adjust the frequencies of the sound to your liking. What this means to you is, you can add depth and dimension to your music. What this means to you is, you can make your music sound as rich and lively as if you were at the concert listening to your favorite band. What this means to you is..."
Tell readers why they must read, why the product is important and why they must buy (and buy now). The more reasons you give, and the more specific and personal those reasons are, the more compelling your copy will be.

2. Tell a Good Story.
Good copy makes a good case. But great copy tells a good story. Keep this in mind: a great copywriter is also a great salesperson. However, all great copywriters AND all great salespeople also have one thing in common...
... They are also great storytellers.
I just returned from Ken McCarthy's System Seminar in San Francisco. And one of the surprise speakers was Gary Halbert. Now Gary, on a topic that at the time seemed totally unrelated to copy, sales or Internet marketing, began to talk about this newfangled anti-wrinkle cream he came across.
He went on to talk about how the product came about, how it was made and even how the product worked. While all these things seemed irrelevant, he did make a great point: he told a great story that captivated the audience.
He translated features into benefits, such as the fact that the cream contained special hydroxies formed during the crystallization process. The analogy was that these hydroxies were like millions of microscopic prisms that reflect light.
He went on to describe that it was those "prisms" that helped to make your wrinkles invisible. It was a terrific story -- and while some people missed it, Gary indirectly provided the greatest lesson of the entire seminar.
Because in his story, Gary provided several powerful lessons.
A key component of telling great stories is to relate them to the reader. Often, this can accomplished with the help of analogies, examples, metaphors and case studies. Why? Because the mind thinks in relative terms.
Here's an example (of both stories and analogies). When people object to long copy, I often argue that long copy is like a good Stephen King novel. If you were a diehard Stephen Kind fanatic, and if his latest book was, say, over 600 pages, would you stop reading it because it was too long? No.
In fact, most Stephen King lovers I know often read his books in one sitting. They tell me they simply can't seem to put the book down.
Dan Kennedy calls this "message-to-market match." Like a Stephen King fanatic, when your copy is targeted and your audience is interested in your offer, they will read it. All of it. No matter how long it may seem to you.

3. Think For The Reader.
Sales are largely based on faith. Faith in the company, faith in the product and faith in the delivery of the promised benefits. And sales trainers often tell you that, like a good fiction story, you must temporarily suspend all disbelief.
And belief requires the suspension of critical thinking.
It is important to understand that people first buy on emotion and then justify their decisions with logic. Even the most analytical types buy on emotion, whether they express (or are aware) of their emotions or not.
Conversely, critical thinking causes the suspension of feelings. If your reader starts to think too much, then fundamental fears, doubts and concerns take over, eventually leading to the greatest killer of sales: procrastination.
Why? Because if we focus on logic first, we tend to think about other needs, concerns and preoccupations at that time. And more important, we may think about other, more important things we can do with our money.
YOU must do the thinking for your prospect. Don't stop short of describing the benefits, offering reasons why and telling stories simply because you're afraid of insulting your audience's intelligence. You're not.
Clients often say, "My clients are not idiots," "the benefits are obvious," "they can think for themselves" or "they can figure it out on their own."
Technically, that's true. But leaving the copy to the reader's own devices will also open up a can of worms, since they will also think of all the other things that may be irrelevant, untrue or unnecessary, which will negate the sale.
And unlike a face-to-face sales presentation, you're not there to answer any questions or objections. So your copy must do that for them. In fact, my friend and copywriter David Garfinkel says it best:
"You must do the thinking for your reader and tell them why your offer is so valuable. Of course, they may 'get it' in the abstract. But going from the abstract to the reader's specific situation requires thinking on their part. A prospect considering your offer wouldn't dare do that thinking. You have to do it for them."
So here's a tip: use the "so-what" acid test. If at any point in your copy your reader asks "so what," then that part needs to be more personal. It needs to be more specific to the reader. And it needs to give more reasons why.
Otherwise, delete it because it's irrelevant.
If you don't, your copy will not speak to your reader. It will make your long copy seem long. And above all, it simply will not drive your reader to act.

© Michel Fortin 2002


Understanding the Buying Process Can Increase Your Sales
By Karon Thackston

Most marketers don't give a lot of thought to the buying processes of their customers. That's a shame. Lending due attention to the buying process can have a dramatic effect on your sales.
What is the buying process? Where does your customer fall within it? How can you use it to help bring your customer to the point-of-purchase? Follow me as we take a look at the decisions customers must make before deciding to buy.
Each and every one of us goes through some sort of buying process when we make a purchase. At times the process is long and labored - as when buying a new computer. At other moments it happens almost without thought - when buying a box of your favorite cereal, for instance. But make no mistake… it does happen.
Generally speaking, the buying process consists of five steps. Those products/services that are new to the market, are new to your customer, or are very expensive will require a longer period of consideration in each phase. Products/services that are familiar, that have market longevity, or that cost very little will require a shorter (even instantaneous) process.

Step One - Need/Want Recognition
During this step, buyers realize they want or need something. They recognize that they have a problem or a desire, and they choose to find a solution. If this need or want is something along the lines of lunch, the buying decision can be made relatively quickly, without much thought of the actual buying process. Hunger is a quick problem to solve, most options are familiar to buyers, and the cost is usually low.
If the need or want is a new car, however, the actual buying decision can take weeks or months. There is a greater risk, new models and features come out all the time, the cost is high, and the possibility of making a "mistake" when buying is great.

Step Two - Information Search
Once the choice has been made to fill a need or want, your customer begins to search for information in order to make a quality decision that is in his/her best interest. Web sites may be visited (in which case you should offer some way for the customer to remember you, such as printable versions of information, downloadable brochures and catalogs, a way to bookmark your site, etc.). Brochures may be gathered (be sure to offer your contact information). Phone calls might be placed (check to ensure you or your call staff has the information they need to answer questions). Free samples, test drives, and other means of "trial" work wonderfully to guide your customer through the information search stage and onto the evaluation and purchase stages.

Step Three - Evaluation
After your customers have collected all the information they feel is necessary, they begin to evaluate their options and narrow their choices until they finally pick the one thing that they are comfortable with, and that they can afford. This is the time to follow-up with your customers. Is there additional information they need in order to choose? Did they have problems with the free sample that can be corrected? Your "presence" during the evaluation stage is important, so do your best to retain customer contact information in order to "gently" offer any additional details the buyer might need. (Nobody likes a hard sell, or to be pushed into buying.)

Step Four - Purchase
Once all the information has been evaluated, a purchase is made, and your customer walks away happy… right? Well… not always.

Step Five - Cognitive Dissonance (Post Purchase Anxiety)
While customers may have thought they chose the best solution when they purchased, many times customers later experience cognitive dissonance, a.k.a. buyers' regret. They second guess their decision and begin to feel uncomfortable about their decision. This is where trial periods, guarantees, and/or warranties come into play.
Customers will have more confidence in their decision, even after it is made, if they know they aren't "stuck" with their purchase. Having a guarantee to fall back on gives them the comfort to know that - should something go wrong - they won't be left stranded. Generally speaking, a guarantee is a psychological support rather than a literal one. Most customers never take advantage of guarantees… they don't think they need to. However, if a guarantee wasn't offered, the anxiety of feeling "all alone" would overcome many buyers and persuade them into asking for a refund.
Understanding each step in the buying process can help you structure your selling process and your marketing materials to cater to the customer. Take the time to consider what your customer goes through when making the choice to buy, and alter your business accordingly. In doing so, you'll increase your chances of making more sales, and landing more satisfied customers.
Most buying decisions are emotional. Your ad copy should be, too!

© Karon Thackston 2003
Karon is Owner and CEO of Marketing Words, Inc. who offers targeted copywriting, copy editing & article writing services. Subscribe to Karon's Free Ezine "Business Essentials" at http://www.marketingwords.com/ezine.html. Visit her site at http://www.marketingwords.com or learn to write your own powerful copy at http://www.copywritingcourse.com.


Business Writing Skills I:
What Do You Want to Say?

By Linda Elizabeth Alexander
Whether you hate writing or love it, it always helps to plan what you want to say. One method that has always helped me is the rhetorical square -- a mnemonic device designed to help you figure out what to say before you say it. I've seen other words used, but the one I remember best is "P.A.W.S."
Paws stands for "purpose, audience, writer, subject." P.A.W.S. is most helpful when establishing the goals of the piece you are writing and can be as formal and lengthy or informal and brief as you like. Ask yourself these questions the next time you sit down to write.
Purpose. What do you want to accomplish through your writing? Every composition has its purpose, even it it's just to finish an assignment. For example, you may write a letter to convey information, to sell something, or to say hi to an old friend. You might write a brochure to inform customers of a new product, explain your company's mission to them, or to serve as an advertisement for your services.
Audience. The most important thing you need to know in order to communicate clearly through writing is whom you are writing for. Who will read your writing? Your mother? Your client base? Your boss? Every audience has a different level of experience and education. For example, when writing a report to your boss, you may share company jargon that the average Joe doesn't understand - because the average Joe won't be reading the report. Similarly, you will communicate differently to your employees and your customers.
Writer. Third, take into consideration the persona you will assume when writing the piece. Think about the tone you want to use and the image you want to present to your audience. From what perspective are you writing? What impression do you want to give your readers? For example, if you get a new job, you will want to announce it to your friends, your clients - and your current supervisor. You wouldn't think of using the same tone in all three letters, would you? You might sound enthusiastic and informal with your friends and enthusiastic and polite with your clients. Depending on your relationship with your current supervisor, you will probably be official and reticent with her or him.
Subject (or message). How should you say it? The length or purpose of the piece lends itself to your subject. It's very hard to fit a full-length board report on a post card; at the same time, you wouldn't want to write a memo about your travels in the jungle during your summer vacation. Note that this the same as your purpose: your subject or message is the content itself; ask yourself what the piece is about and decide what is the most appropriate format for it to take.
Good writers routinely analyze the four elements of PAWS. Using it to prepare your writing, whether it's a personal email, formal business report, or your best selling novel, will improve your writing and get your argument across clearly.


Business Writing Skills II:
Avoiding Sexist Language in Writing

©2002 Linda Elizabeth Alexander
Why avoid sexist language in your business writing? Biased language can alienate any potential reader. If you alienate your readers, you lose credibility. Without their faith in your words, you have lost your audience and cannot make your argument. Therefore, avoiding sexism in your writing benefits everyone.
Here are some tips for avoiding common mistakes regarding sexist language.

The use of a masculine pronoun to refer to both genders is offensive to many people. Also, using terms such as "man" to define people can often be confusing - are you referring only to "men" or to "all people"? The easiest and best way to get around this is to rewrite the sentence in the plural, or avoid using a pronoun altogether.
Example: The executive cannot do his job properly until he understands how.
Correct to: Executives cannot do their jobs properly until they understand how.
You could also say "The executive cannot do his or her job properly until he or she understands how." However, this tends to be clumsy, especially after being used repeatedly.

Miss refers to an unmarried woman. Mrs. Refers to a married woman. Ms. is a universally accepted form of addressing a woman regardless of her marital status. This should be adopted whenever possible.
However, there are women who indicate a preference for either Miss or Mrs., and that preference should be honored if known. When addressing general audiences, or if you are not sure of the woman's marital status, always use Ms.

Other ways to avoid sexism in your writing:
Don't assume that a particular job is filled by a particular gender: there are many female constructions workers and doctors; there are also many nurses and office assistants that are male.
Instead, talk about "mail carriers" instead of mailmen, "flight attendants" instead of stewardesses, and "police officers" instead of policemen. Certain job titles refer to both men and women; "lineman" is one such example.
Try not to be confusing by going overboard with terms such as "saleswoman" or "salesman" or "salesperson." Instead, use simple words like "sales associate" or "chair" instead of "chairman/woman/person."


Business Writing Skills III:
A Web Writing Primer
copyright 2002 Linda Elizabeth Alexander

Whatever you would write on paper cut it in half. The web was designed for quick reading. Studies show that people do not read long blocks of text while surfing the web; reading from the screen is often slower than reading on paper. Therefore, be as brief and to-the-point as you can be, or risk losing your readers' attention.
Write for scanning. Since web surfers often skim web copy, avoid using long blocks of text. Use lots of white space, bulleted and numbered lists, and short paragraphs (1 or 2 sentence paragraphs are not out of the question).
Also, begin with a short conclusion. This way, the reader will know right away if your topic is one s/he is interested in.
Keep your copy simple. No need for elevated language on the web. Once, I read that you should pretend you're writing a TV commercial: Keep your copy short and succinct.
Write conversationally. Think of your readers as individual people rather than as a faceless "audience." Reading your piece out loud easily tests this. Or, have a friend read it to you. If it doesn't flow smoothly, it is time to rework your copy.
Use nested headings. In addition to using short paragraphs, break up your copy into two or three levels of headlines and sub heads. This way, the reader can more easily scan to a topic she is interested in.
Use emphasis, and hypertext. If using long text where appropriate (say, in an in-depth article or report), it helps to break up your text into several pages connected by links.
The beauty of the web is that your interested readers will follow you to the detailed information if they want; otherwise, they can scan the general information that is nicely laid out on the first page of your article.
Remember to use bold and italics to emphasize important pieces of information. Avoid underlining, though, so your readers don't confuse underlined words with linked text.
Use the inverted pyramid. Journalists have long been aware of the need to catch readers' attention immediately. Like newspaper readers, web surfers are also pressed for time and want to get the story right away.
The first paragraph should contain the most important information and tell what the rest of the site/page/story is about. That way, readers can scan the beginning to get the gist of the story.
Start with a short conclusion; gradually get into the full story and provide more details below or on another page.
Proofread. There is no better way to make your company look incompetent than to have mistakes all over your site. I've seen it over and over and over again. Proof read time and time again, and then let someone else take a look at it too. Your spell-checker is not enough! It helps to print out all the pages and edit the hard copy, since reading off the screen is tedious.
Don't be afraid to be entertaining. Fortunately, we've gotten smarter over the last several years since plopping your company brochure onto the screen went out of style. Nowadays, web surfers want to be entertained. Use humor. Use personality. Use a conversational style. The web is no place for flat, boring, unenergetic cure-for-insomnia stuff. Be enthusiastic about your product -- if you're into it, your customers will be, too! Confidence shows!

my 1st blog nih!

ini blog pertama gue...awalnya gak tertarik sih buat bikin blog.
nggak tau kenapa, tadi pas browsing nemu www.blogspot.com, iseng coba register!
ternyata seru banget... bisa buat nulis apapun-yang seru-seru sepertinya juga bisa tuh!
hmm pokoknya gue bisa nulis aja. u know what emang gue suka banget nulis...
gue bakalan nulis macem-macem deh... tiba-tiba banyak ide gila muncul dikepala gue buat ditulis.
but gue harus tahan-tahan juga kali ya buat nulisnya. i mean gue mau bikin artikel2 gitu deh biar nulisnya juga asyik dan yang baca juga jadi tau mau pilih artikel mana!
salah satu ide gue, mau bikin blog gue ini jadi virtual mag gue gitu..
woaaaaaaaaaaaaaaaa.. senang banget deh punya blog!

august 12, 2004
11.45 am